Experiential Strategy: Transformational Brand and CX Innovation that Drives Revenue
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Alex Gruhin
Alex Gruhin is a polymath producer playwright and serial corporate intrapreneur. Favorite conceptions to date include the critically acclaimed "Missed Connections" with Jon Tai, over 75 magic, music and wellness inspired immersive event collaborations with Chef David Bouley, Nightcap Riot: Mombucha at Magick City, Natti Vogel’s Yom Kippur Spectacular at Feinstein’s 54 Below, the first ever classical music series for Bed Bath & Beyond, a leading-edge avatar-driven customer experience strategy for St. Regis Hotels, 2U's virtual course in customer experience innovation for executives with Frank Dudley (fmr. CMO MKTG, Virtusa), Vijay Viswanathan (Associate Dean, Northwestern University), and a digitally transformed Helen Hayes Awards for theatreWashington during Covid 2020.

Alex’s most influential theater training has been as an audience member at 2000+ shows across the country and around the world. Also - his time spent as the playwright Ken Ludwig’s PA and in the classroom with extraordinary teachers like Fishamble’s Literary Manager Gavin Kostick, the director Bruce Levitt and the comedian and solo performer Judy Gold. 

Alex is a proud graduate of Cornell University’s School of Hotel Administration and Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications. He lives in Hell's Kitchen, NYC with his far better half, Ariel, and their two cats – Golda Meir and Cali. 

The Chef and the Doctor
Aviva Romm
Keith Berkowitz
Susan Blum
Robert Silverman
Oz Garcia
Dana James
Drew Ramsey
Lloyd Sederer
David Bouley
Bouley Test Kitchen
Nightcap Riot: Mombucha
St. Regis Washington DC
Mombucha
Tea Ceremony
Bouley Botanical
Valentine's Day NYC
Keiran Campbell
Email Alex to CONNECT in NYC Or on ZOOM FOR COFFEE, LUNCH OR BEER!
"Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will." - George Bernard Shaw
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  • Home
  • About Alex
  • LinkedIn Profile
  • Missed Connections
  • Thoughts on "Experience"
  • The Agon Framework