Alex Gruhin is a serial corporate intrapreneur, producer and creator focused on customer experience innovation and strategy. He has built every job that he has held to date from the ground-up, helping executive teams, artists, SMB owners, creators and creative marketing leaders alike create value by:
1. Evolving stronger, more customer-centric brands
2. Generating more dynamic, engaging customer experiences
3. Implementing cross-functional, interdisciplinary initiatives across their organizations
Alex has a decade of progressive corresponding work experience across the performing arts, hospitality, tech, experiential retail and marketing and education. His former bosses and clients include a James Beard Award winning chef, VPs and CEOs of Fortune 500 companies, heads of creative and empathetic marketing agencies, a Broadway producer, a Head of Growth for a major investment banking firm focused on media and tech and two Tony Nominated playwrights.
Favorite conceptions to date include: Missed Connections with magician Jon Tai - now playing at theaters across the country and around the world. An online course in CX innovation and next generation marketing with a top 10 university. A new, avatar-focused digital marketing and CRM strategy for a luxury hotel company. A classical music concert series and first-ever restaurant operation for a Fortune 500 Retailer. An XPaaS platform for martech augmentation in asset management, retail banking and insurance. A magic, music and health inspired content marketing strategy for a multi-unit luxury restaurant group with over 75 corresponding immersive events. An equity approved production of a George Bernard Shaw play, concert and comedy series to reinvigorate a kombucha brand. The American National Standard definition for "innovation." A private Virtual Experiences Marketplace with some of the greatest artists in the world for Covid-19 (like Ben Folds and the Indigo Girls). A digitally transformed Helen Hayes Awards for 2020.
Alex is a proud graduate of Cornell University’s School of Hotel Administration and Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications. He lives in Hell's Kitchen, NYC with his far better half, Ariel, and their two cats – Golda Meir and Cali.
1. Evolving stronger, more customer-centric brands
2. Generating more dynamic, engaging customer experiences
3. Implementing cross-functional, interdisciplinary initiatives across their organizations
Alex has a decade of progressive corresponding work experience across the performing arts, hospitality, tech, experiential retail and marketing and education. His former bosses and clients include a James Beard Award winning chef, VPs and CEOs of Fortune 500 companies, heads of creative and empathetic marketing agencies, a Broadway producer, a Head of Growth for a major investment banking firm focused on media and tech and two Tony Nominated playwrights.
Favorite conceptions to date include: Missed Connections with magician Jon Tai - now playing at theaters across the country and around the world. An online course in CX innovation and next generation marketing with a top 10 university. A new, avatar-focused digital marketing and CRM strategy for a luxury hotel company. A classical music concert series and first-ever restaurant operation for a Fortune 500 Retailer. An XPaaS platform for martech augmentation in asset management, retail banking and insurance. A magic, music and health inspired content marketing strategy for a multi-unit luxury restaurant group with over 75 corresponding immersive events. An equity approved production of a George Bernard Shaw play, concert and comedy series to reinvigorate a kombucha brand. The American National Standard definition for "innovation." A private Virtual Experiences Marketplace with some of the greatest artists in the world for Covid-19 (like Ben Folds and the Indigo Girls). A digitally transformed Helen Hayes Awards for 2020.
Alex is a proud graduate of Cornell University’s School of Hotel Administration and Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications. He lives in Hell's Kitchen, NYC with his far better half, Ariel, and their two cats – Golda Meir and Cali.
