Experiential Strategy: Transformational Brand and CX Innovation that Drives Revenue
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Alex Gruhin's World of My Creation
Tickets to Missed Connections
Chicago tribune feature on "missed connections"
Customer experience is the wrestling match between brand and customer in pursuit of a mission. I help brand leaders better understand their customers' needs, innovate, conceive and enact creative, revenue-generating solutions to gain an upper hand in the match.


SELECT CLIENTS AND COLLABORATORS
Bouley Restaurant
Chef David Bouley
Bed Bath & Beyond
St. Regis Hotels and Resorts
2U
Monday Night Magic
Cost Plus World Market
EMAJYN
Livingsocial
Brushstroke Restaurant
buy buy BABY
Bouley Botanical
Harmon Face Values
New York Musical Festival (NYMF)
Bouley at Home

My work has been featured in various publications including:
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 Playbill, The Village Voice, Time Out: NY, Greenpointers, Brooklyn Paper, Brownstoner, Urban Daddy, Forbes, Elite Traveler, The Washington Post, Departures Magazine, Robb Report and Eater


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Nightcap Rioteers - Alex Gruhin, Ariel Reid, Morgan Leigh Beach, Rich Awn, Craig Divino, Laura Burkart, Morgan Leigh Beach, Brett Thorn, Ben Rosen, The Foxfires, Superfly
Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will." - George Bernard Shaw
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  • Home
  • About Alex
  • LinkedIn Profile
  • Missed Connections
  • Thoughts on "Experience"
  • The Agon Framework