Experiential Strategy: Transformational Brand and CX Innovation that Drives Revenue
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Alex Gruhin's World of My Creation
Recent Projects:
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​​In “Road Signs,” co-conceived and directed by Alex Gruhin, magician Jon Tai recasts a quintessential American road trip as a voyage to unearth what dreams are really made of. Inspired by the Ship of Theseus paradox, this new play with magic transports audiences through a time warp and into the wilderness, backlit by lanterns and bonfires, where past and present blur and audience members become primary characters in the evening's story.

See “Road Signs” for a magical evening that will literally go down in history.
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Alex curates and hosts NovoEd's Book Club LIVE program and co-hosts NovoEd's Wildly Capable podcast.
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Missed Connections is a live, interactive play with magic, conceived for intimate virtual experience - a magician’s cosmic love story, inspired by the work of Haruki Murakami, Marshall McLuhan and Derek DelGaudio. It is co-created and directed by Alex Gruhin.

The play, which explores the fleeting, unspoken bonds that can emerge between total strangers, takes 20 audience members on a search for the invisible thread that connects them all. 
Chris Jones writes in his rave review in the Chicago Tribune that “our random, unfair and pandemoniac world dissolves” in MISSED CONNECTIONS, “healed by connective tissue that you just have been too unobservant to perceive.” 

Take a leap and be a part of its pioneering mission across the universe.

Select Collaborators From My Career To Date​
Bouley Restaurant
Chef David Bouley
Bed Bath & Beyond
St. Regis Hotels and Resorts
2U
Livingsocial
Brushstroke Restaurant
Bouley Botanical
Harmon Face Values
Bouley at Home

My work has been featured in various publications including:
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 Playbill, The Village Voice, Chicago Tribune, Chicago Sun-Times, Time Out: NY, Greenpointers, Brooklyn Paper, Chicago Reader, Brownstoner, Urban Daddy, Forbes, Elite Traveler, The Washington Post, Departures Magazine, Robb Report and Eater


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Nightcap Rioteers - Alex Gruhin, Ariel Reid, Morgan Leigh Beach, Rich Awn, Craig Divino, Laura Burkart, Morgan Leigh Beach, Brett Thorn, Ben Rosen, The Foxfires, Superfly
Imagination is the beginning of creation. You imagine what you desire, you will what you imagine and at last you create what you will." - George Bernard Shaw
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  • Home
  • About Alex
  • LinkedIn Profile
  • Missed Connections
  • Thoughts on "Experience"
  • The Agon Framework